A marketing director opens her laptop to a dashboard of vanishing donors. Two thousand emails sent. Twelve gifts returned.
On paper, that’s average. In reality, it’s disconnection—a widening gap between those who give and those who still feel connected.

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I’ve watched this pattern repeat across the sector.
The numbers may hold steady—or even rise—but the base beneath them is thinning. A handful of major gifts now sustain what used to be shared by thousands.
The dollars are still there—but they’re coming from fewer people.

 

For too long, we’ve treated that as a fundraising challenge.
It’s not only a money problem. It’s a connection problem—and a measurement problem. 

We can track every gift, every click, every campaign—but not the trust and belonging that keep people engaged.

And we can’t fix what we can’t see, or see what we don’t measure.

 

That belief is what led me to begin building Semora Commons through my Quantic EMBA—a pilot designed to make belonging and trust visible. The idea is simple: if we can measure connection, we can strengthen it.
Because once belonging becomes measurable, it becomes manageable—and change becomes possible.

 

If this feels familiar, you’re not alone.
Here’s how Semora is working to turn measurement into momentum.